Meet the operations partner behind Prima Business Agency.
Direct, strategic, and implementation-focused. Built for serious service-based businesses that need real structure behind real growth.
Michelle Welch — Fractional COO, Operations Strategist, Business Consultant.
Prima Business Agency was founded by Michelle Welch, a fractional COO, operations strategist, and business consultant with deep experience helping service-based businesses build structure, improve processes, and strengthen backend operations.
Michelle brings a direct, strategic, and practical approach to business operations. Her work is rooted in clarity, execution, sustainability, and building systems that support both profitability and capacity.
"Clarity creates capacity. Capacity creates capital."
Core Brand Message
Bio
Michelle Welch is the Founder and Lead Consultant of Prima Business Agency. With years of experience in operations, executive support, service-based business ownership, workflow design, SOP creation, and strategic business development, Michelle helps founders move from overwhelmed and reactive to structured and clear.
Her work focuses on the backend of business: the systems, processes, team structure, documentation, and client experience that determine whether growth is sustainable or chaotic.
Michelle is known for her direct but warm approach, her ability to identify operational gaps quickly, and her commitment to helping business owners build businesses that are not completely dependent on them.
We help business owners create the structure behind the success they are trying to sustain.
To help service-based businesses build operational foundations that make growth sustainable, profitable, and less dependent on the owner doing everything manually.
Operational audits, SOP development, workflow design, client experience mapping, team accountability, and fractional COO support.
If your business is growing but the backend feels heavy, Prima can help.
Create the structure to support the next level.