Michelle Welch
Fractional COO and operational strategist. Michelle helps founder-led organizations turn growth into structured, sustainable operations.
- Founder & Principal, Prima Business Agency
- Fractional COO
- Operational Strategist
- Creator of the R.A.T.I.O. Method
Michelle Welch works with founders and leadership teams whose companies have achieved real traction and now need operational infrastructure to match. Her work sits at the intersection of strategy, people, systems, accountability, technology, service delivery, and execution.
She has spent her career inside the operational reality of service organizations — the scheduling, the handoffs, the escalations, the client commitments that have to be met regardless of who is available that week. That experience shapes how Prima approaches structure: designed for the organization that exists, not the one an org chart describes.
Prima uses the R.A.T.I.O. Method and Operational Health Assessment to make operational assessment structured and repeatable, so recommendations rest on evidence rather than instinct.
- RoleFounder & Principal, Fractional COO
- FocusOperational strategy & infrastructure
- DisciplineOrganizational design, systems, accountability
- MethodologyR.A.T.I.O. Method
Operational maturity, founder dependency, and scaling service organizations.
Conversations on operations, leadership, and organizational structure.
Selective fractional COO engagements with founder-led companies.
For speaking and media enquiries, use the engagement application and note the request.
Discuss an engagement.
Advisory capacity is limited. Applications are reviewed for strategic fit before an executive conversation is scheduled.